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Nicoleta Iordache

Junior Brand Manager, Impact Developer&Contractor

Motto personal: Not everything that can be counted counts, and not everything that counts can be counted. Albert Einstein

Nicoleta Iordache
face business in stil
Arii profil: Pagina personala - Info - Parteneri - Web
Despre Nicoleta Iordache
Domenii de activitate:
Pozitia curenta:
Junior Brand Manager
Zonele tarii unde fac afaceri:
Membru KeyPeople de:
7 ani si 5 luni
Activitate profesionala Nicoleta Iordache
Junior Brand Manager, Impact Developer&Contractor
ianuarie 2010 - aprilie 2012 (2 ani si 3 luni)
- Budgeted, developed and executed marketing programs & marketing strategies
- Support & monitor local implementations of key marketing initiatives & provided regular feedback to the GM
- Managed external agencies, including briefing, development of creative artworks
- Managed online & offline campaign creative (Online banners, Google Adwords, Outdoor, Indoor, Social Media Facebook Ads, BTL, ATL)
- Generated ideas and made creative decisions, worked closely with PR/Sales on creative briefs
- Strategic planning, brand positioning, proposition, marketing mix development and brand equity building
- Creative planning and copywriting; ability to integrate strategy, creativity and insight
- Integrated communications planning (TV, radio, outdoor, indoor, digital, events, sponsorship).
- Media planning.
Studii Nicoleta Iordache
master: National School of Political and Administrative Studies (Bucharest) - Faculty of Communication Master of Brand Management and Corporate Communication
octombrie 2010 - iunie 2012 (un an si 9 luni), Bucharest
Main lectures revolved in brand management and business communication.
Admission Thesis Topic: Pseudo Brand Loyalty and Loyalty Programs (2010)
facultate: Academy of Economic Studies (Bucharest) Faculty of Marketing Bachelor of Science in Marketing
octombrie 2006 - iulie 2009 (2 ani si 10 luni), Bucharest
The aim of the syllabus was to develop an overall picture of marketing concept in terms of management, research, trade marketing and business communication.
Graduation thesis topic: Analysis of Romanian Coffee Market