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Roxana Ilie

Marketing Manager, Ecomaster - ROMPETROL

Motto personal: The true sign of intelligence is not knowledge but imagination - A. Einstein

Arii profil: Pagina personala - Info - Parteneri - Web
Despre Roxana Ilie
Pozitia curenta:
Marketing Manager
Zonele tarii unde fac afaceri:
Data nasterii:
5 septembrie 1974 (45 ani si 3 saptamani)
Locul nasterii:
Bacau
Stare civila / familie:
casatorit(a), 1 copil
Membru KeyPeople de:
9 ani si 11 luni
Activitate profesionala Roxana Ilie
Marketing Manager, Ecomaster - ROMPETROL
martie 2008 (11 ani si 6 luni)
STARTING JULY 2008: member in HQ BRAND BUILDING TEAM of Rompetrol group (brand management for other group companies - chemicals & petrochemicals & industrial ecology)

- marketing strategy design
- rebranding strategy design & implementation
- coordination of market researches as input for development projects
- managing the marketing budget and the BTL&PR activities
Development Director, MEDIA PRO STUDIOS & MEDIAFAX
septembrie 2007 - martie 2008 (5 luni si 3 saptamani)
- design the development strategy for 2008,
- design business plans for new services/ development projects
- coordination of projects managers
New Service developer, Sodexho Romania
martie 2003 - septembrie 2006 (3 ani si 6 luni)
- launching new Sodexho services on the Romanian market: Cadou Pass gift voucher and preparations for the launching of Primul Pass childcare voucher
- market researches& estimations, opportunity/ feasibility studies, risk analyse, forecasts, financial model for service sustenability, legal framework research, concept the new service model, alternative strategies for launching, coordinate the sales& telesales campaign, ATL &BTL launching campaign.
- corporate affairs and networking with the projects stakeholders for the successful implementation of the new service.
Studii Roxana Ilie
doctorat in desfasurare: Project management - Al. I. Cuza Univ.
master: Managementul afacerilor
octombrie 2007 - iunie 2008 (9 luni si 3 zile)
curs: Project Management - CODECS
februarie 2006 - octombrie 2006 (8 luni si o zi), Bucuresti