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Stefan Urziceanu

PR Manager, OTP Bank

Arii profil: Pagina personala - Info - Parteneri - Web
Despre Stefan Urziceanu
Pozitia curenta:
PR Manager
Zonele tarii unde fac afaceri:
Data nasterii:
11 august 1983 (38 ani si 11 luni)
Locul nasterii:
Stare civila / familie:
Membru KeyPeople de:
13 ani si 3 luni
Activitate profesionala Stefan Urziceanu
PR Manager, OTP Bank
mai 2010 (12 ani si 2 luni)
PR Coordinator, OTP Bank Romania
aprilie 2008 - iulie 2010 (2 ani si 4 luni)
- Develops the annual PR plan, taking into consideration the business objectives of the organization;
- Coordinates the contracted PR agency;
- Coordinates the media monitoring agency;
- Conceives and develops the PR policy of the bank, as well as the Newsletter Policies, taking into consideration the local bank and the group’s general business policies;
- Conceives and develops the Corporate Social Responsibility and the Sponsorship Policy of the bank;
- Represents the interface between the bank and mass media;
- Maintains a good relation with the journalists;
- Organizes media events – local and national press conferences, local and national round tables with the press;
- Develops detailed proposals regarding media events, including recommendations regarding steps, location, catering, technical support, press participants, speakers, speech, presentations’ content, press folder;
- Establishes and develops opportunities for new interviews with the bank’s representatives that may represent the bank in front of the press (top management representatives);
- Daily monitoring of the important national and local publications containing news/ articles about OTP Bank and the banking market;
- Distributes, daily, a press monitoring report, containing the most important news/ articles regarding OTP Bank, the banking market, competitors and any other area that may influence the organization;
- Identifies any local information that might be important to proximity, based on the OTP Bank development and distributes it to the press;
- Coordinates the development of the external newsletters issued by OTP Bank Romania;
- Develops detailed presentations for each new PR activity and presents it to the all the departments that have direct contact with the bank’s clients (branches, Call Center, Sales and others), before starting the activity;
- Monitors and evaluates the success of each PR activity, compares the results with the objectives, reports the results to the top management and, if necessary, presents the improvement modalities;
- Informs OTP Group Central in Budapest about the most important PR activities;
- Coordinates the sponsorship contracts and their implementation, taking into consideration the sponsorship policy and strategy of the bank; evaluates, yearly, the sponsorship activities;
- Coordinates all CSR activities developed by the bank at national and local level.
Marketing and Internal Communication Specialist, Millennium Bank Romania
noiembrie 2007 - aprilie 2008 (5 luni si o zi)
- Promoting Millennium brand inside and outside the company;
- Recommends and conceives the internal communication strategy;
- Presents and explains the external communication campaigns to all Millennium’s employees;
- Coordinates the Internal Marketing activities;
- Conceives the internal communication materials (internal messages, monthly newsletters);
- Coordinates the development of articles for the Millennium Group newsletters and magazines);
- Actively participates to the creation of the brand identity book;
- Keeps the Intranet site as well as the Internet site up to date – daily actualization;
- Actively participates to the development of all external marketing and communication campaigns.
Marketing Coordinator, Raiffeisen Bank Romania
septembrie 2006 - noiembrie 2007 (un an si 2 luni)
- Develops the marketing plan for all the allocated business lines (MSE, Corporate, Branch network development);
- Administers the annual marketing budgets for the mentioned business lines;
- Communicates and promotes the Raiffeisen Bank brand, the company and its products, in order to stimulate the sales;
- Coordinates the advertising campaigns of SME & Corporate products (TV, radio, internet, press, outdoor, drop mailing, direct mailing);
- Supporting the launching of new products, ensuring optimal media coverage;
- Coordinates the creation of all the promotional materials (leaflets, posters etc);
- Coordinates the advertising and media activities, negotiating the contracts with new suppliers;
- Helps improving the look of the Raiffeisen Bank branches (outside design, inside design, branding and signals);
- Approves the design of the new branches;
- Coordinates advertising campaigns for all the new branch openings;
- Internet Marketing - keeps up to date the Internet and the Intranet sites.
Banking Officer, Raiffeisen Bank Romania
martie 2006 - septembrie 2006 (6 luni si 3 zile)
- Maintains records and evidence relating to debtors management accounts receivable;
- Monitors the invoice adjustments (payments, due amounts);
- Contacts the debtors by phone.
Customer Service Specialist, Nobel Romania
martie 2005 - martie 2006 (un an )
- Answers to incoming calls from customers arrownd the world;
- Identifies customers' problems and helps them; offers the needed technical support, in accordance to the company's international policies;
- Maintains records and evidence relating to debtors management accounts receivable;
- Contacts the debtors by phone;
- Prepares regular reports and updates the accounts with the team in US;
- Brings back the past due clients & advertise the Nobel services.
Studii Stefan Urziceanu
master: ASE Bucharest - Strategic Marketing Master - Marketing Faculty
octombrie 2006 - iunie 2008 (un an si 8 luni), Bucharest
facultate: ASE Bucharest - Marketing Faculty - Marketing Policies
octombrie 2002 - iulie 2006 (3 ani si 9 luni), Bucharest